Top 15 Conversion Copy Tips Every SEO Writer Needs to Know
As a content writer, you know how important SEO is to your overall success.
Good SEO writing is more than keyword placement and Google algorithms.
It’s about writing with your audience in mind, engaging them, and enticing them to convert.
People go online looking for solutions to their problems. Valuable content that solves those problems is the type of content that SEO writers need to focus on these days.
At least, Google sure thinks so.
Their very own Search Engine Optimization (SEO) Starter Guide prioritizes easy-to-read, clear, fresh content. One of the entire sections in this guide is all about creating relevant, optimized content:
“Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.
For example, a long-time football fan might search for “fifa”, an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like “football playoffs”.
Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results.”
Their main objective is to make users happy by providing the most relevant information possible.
In fact, this goal is so important, Google says it could “likely influence your website more than any of the other factors discussed here.”
Google judges page quality at an in-depth level. These two common acronyms are found in their Google’s Search Quality Evaluator Guidelines:
- E.A.T. (Expertise, Authoritativeness, Trustworthiness): High-quality content should exhibit these three factors.
- Y.M.Y.L. (Your Money or Your Life): This content is judged with very high page quality rating standards since it can impact the reader’s health, happiness, finances, or well-being.
You need content that meets your users’ needs, engages them, and builds real trust.